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Sealy, North America’s No. 1 mattress brand, has announced it will expand its presence in China. The strategic decision to open a new manufacturing facility outside of Shanghai was based on a thorough review of the Chinese market and the increasing demand for Sealy products in the region. The expansion reinforces the company’s strategy to expand internationally in both retail and hospitality markets and to fulfill Sealy’s corporate mission to help the world sleep better.
A joint venture between Sealy Corporation and Sealy of Australia (a Sealy licensee), Sealy China will begin constructing a new 100,000 square foot manufacturing facility in the Qingpu Industrial Park, outside of Shanghai. The plant is slated to begin manufacturing mattresses in late 2010.
"Sealy is now growing its brand in one of the most dynamic markets in the world, China," said Larry Rogers, Sealy president and CEO. “Additionally, Qingpu is an excellent location based on its strong infrastructure, supply chain system and close proximity to Shanghai's Port.”
“This facility will support growing demand for Sealy products in the Chinese domestic market and multiple Sealy Asia joint venture businesses in Hong Kong, Korea, Malaysia, Taiwan and Singapore,” said Simon Dyer, Sealy of Australia CEO and Sealy China General Manager.
Sealy China has been operating retail outlets and distributing imported Sealy products since early 2009. The expansion is the culmination of successful retailer relationships and partnerships as well as early retail successes in the Chinese market and the growing demand for Sealy hospitality products throughout Asia.
About Sealy Corporation
Sealy is the bedding industry’s largest global manufacturer with sales of $1.3 billion in fiscal 2009. The Company manufactures and markets a broad range of mattresses and foundations under the Sealy(R), Sealy Posturepedic(R), Stearns & Foster(R), and Bassett(R) brands. Sealy operates 25 plants in North America, and has the largest market share and highest consumer awareness of any bedding brand on the continent. In the United States, Sealy sells its products to approximately 3,000 customers with more than 7,000 retail outlets. Sealy is also a leading supplier to the hospitality industry. For more information, please visit www.sealy.com.
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